The Employee Ideas
Program Lookbook

Presenting ten top campaign ideas to engage employees and crowdsource ideas in the wake of COVID-19 and beyond. 


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The Changing Environment

Employee ideas and COVID-19

Navigating the Coronavirus pandemic is among the highest priorities of business leaders across the world right now.

Whether you’re a manager looking for ways to keep remote teams engaged and productive, or an executive faced with the quandary of cutting costs while preserving jobs, listening to employee ideas and insights will be key to weathering the storm ahead.

It’s never been more important for companies to be inventive about the way they do business. Those who do will emerge on the other side of this crisis, more agile, more competitive, and ultimately changed for the better.

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Why listen now?

The companies who listen will prosper

The way we work has changed. Keeping employees productive and engaged has never been more important.

  • Employee engagement: Businesses will have to quickly adopt new ways of engaging with employees
  • Business continuity: Identifying opportunities to cut costs and sustain revenues will be critical
  • Remote workforce: Maintaining productivity, culture and employee wellbeing is a key focus

Research shows that companies who listen to their employees are 21% more profitable and have 24% lower turnover in staff (Gallup).

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It is critical that you ask your employees to voice their ideas. By showing them you care about what they think, you’ll have stronger buy-in for the initiatives you eventually prioritize.
Atta Tarki, Paul Levy and Jeff Weiss Harvard Business Review

Campaign Ideas

Collaborate against COVID-19

No one knows your business better than your employees.

Harnessing their ideas on how to solve specific challenges at this time will be key to maintaining revenues, reducing costs, and boosting employee retention.

In this lookbook you'll find a selection of campaign ideas designed to help you find opportunities, foster collaboration and rally employees behind a shared purpose.

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Listen to employees and you’ll build trust, grow loyalty and strengthen relationships in ways unseen during calmer times.
Will Read Sideways 6

Immediate Response

Addressing the immediate crisis

These campaign ideas are focused on finding solutions to short-term challenges businesses may be facing as a result of the COVID-19 outbreak. 

  • Customer experience: How can we continue to serve vulnerable customers during busy periods?
  • Business model innovation: What types of business model shift will help us maintain revenues in the next 12 months?
  • Radical cost saving: What can we do to reduce costs by 30-40% over the next 6 months?

You'll find several more examples in the lookbook alongside stories of companies like Sainsbury's, Nestlé and Deliveroo who have succeeded in bringing these campaigns to life.  

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Beyond Covid-19

Thinking beyond COVID-19

These campaign ideas are focused on opportunities to innovate and re-engage employees around medium- to long-term business objectives. 

  • Listening leadership: What would you do if you were CEO the next 6 months?
  • Corporate sustainability: How can we become a carbon net-zero company by 2050 or sooner?
  • Continuous improvement: How can we get more out of our people and our processes?

Download the lookbook to find out how companies like Intel, Balfour Beatty and Lego are engaging their workforce around non-COVID-related business priorities. 

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Never doubt that a small group of thoughtful, committed people can change the world.

Indeed it’s the only thing that ever has.


Margaret Mead American cultural anthropologist

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The Employee Ideas Lookbook | COVID-19 Update