---
title: [Webinar] Breaking Brand
description: "Sideways 6 webinar presenting 6 campaign tips guaranteed to inspire awesome employee ideas. 

With examples from Virgin, General Electric, Nike and more… we’ll show you why the *best* internal comms, doesn’t /feel/ like internal comms at all."
image: https://ideas.sideways6.com/hubfs/%5BWebinar%5D%20Breaking%20Brand%20-%20Splash%20Image.jpg
---

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![Alive with Ideas Logo](https://ideas.sideways6.com/hubfs/Alive%20with%20Ideas%20Logo.png)

This video is currently being updated and will be available again soon.

# 25-Minute Webinar

## Breaking Brand

![Preview](https://ideas.sideways6.com/hubfs/S6%20-%20Webinar%20Landing%20Page%20-%20Images/preview.png)

#### Preview

**Let’s face it. Getting your employees attention is tricky.**

You’re competing for attention against dozens of company updates, meetings, emails and of course, the fact people have a day job to do!

With inspiring examples from Virgin, General Electric, Nike and more… we’ll show you why the **best** internal comms, doesn't *feel* like internal comms at all.

![Live Chat](https://ideas.sideways6.com/hubfs/S6%20-%20Webinar%20Landing%20Page%20-%20Images/live_chat_icon.png)

#### Live Chat

[![Live Chat](https://ideas.sideways6.com/hubfs/chat_message_button.jpg) ](https://ideas.sideways6.com/webinar/breaking-brand#hs-chat-open)

![Presenters](https://ideas.sideways6.com/hubfs/S6%20-%20Webinar%20Landing%20Page%20-%20Images/presenters.png)

#### Presenters

![Chris Sheen - Sideways 6 - Red Circle](https://ideas.sideways6.com/hubfs/Chris%20Sheen%20-%20Sideways%206%20-%20Red%20Circle.png)

 Chris Sheen

 CMO @ Sideways 6 

[![LinkedIn](https://ideas.sideways6.com/hs-fs/hubfs/S6%20-%20Webinar%20Landing%20Page%20-%20Images/linkedin_red.png?noresize&width=18&name=linkedin_red.png)](https://www.linkedin.com/in/chrissheen/) [![Twitter](https://ideas.sideways6.com/hs-fs/hubfs/S6%20-%20Webinar%20Landing%20Page%20-%20Images/twitter_red.png?noresize&width=18&name=twitter_red.png)](https://twitter.com/sideways6ideas)

![Alan Oram - Alive with Ideas](https://ideas.sideways6.com/hubfs/Alan%20Oram%20-%20Alive%20with%20Ideas.png)

 Alan Oram

 Creative Director @ Alive with Ideas 

[![LinkedIn](https://ideas.sideways6.com/hs-fs/hubfs/S6%20-%20Webinar%20Landing%20Page%20-%20Images/linkedin_red.png?noresize&width=18&name=linkedin_red.png)](https://www.linkedin.com/in/alanoram/) [![Twitter](https://ideas.sideways6.com/hs-fs/hubfs/S6%20-%20Webinar%20Landing%20Page%20-%20Images/twitter_red.png?noresize&width=18&name=twitter_red.png)](https://twitter.com/alivewithideas)

![Armin Kammerlander - Sideways 6](https://ideas.sideways6.com/hubfs/Armin%20Kammerlander%20-%20Sideways%206.png)

 Armin Kammerlander

 Head of Partnerships @ Sideways 6 

[![LinkedIn](https://ideas.sideways6.com/hs-fs/hubfs/S6%20-%20Webinar%20Landing%20Page%20-%20Images/linkedin_red.png?noresize&width=18&name=linkedin_red.png)](https://www.linkedin.com/in/arminkammerlander/) [![Twitter](https://ideas.sideways6.com/hs-fs/hubfs/S6%20-%20Webinar%20Landing%20Page%20-%20Images/twitter_red.png?noresize&width=18&name=twitter_red.png)](https://twitter.com/AJKammerlander)

![Resources](https://ideas.sideways6.com/hubfs/S6%20-%20Webinar%20Landing%20Page%20-%20Images/resources.png)

#### Resources

[Slides  |  Breaking Brand Webinar Slides

](https://ideas.sideways6.com/hubfs/Webinars/%5BWebinar%20Slides%5D%20Breaking%20Brand.pdf) [Video  |  What is Intrapreneurship?

](https://www.youtube.com/watch?v=TfAUy2AWjU4) [Article  |  HBR | Selling the Brand Inside

](https://hbr.org/2002/01/selling-the-brand-inside) [Video  |  What is Integrated Idea Management?

](https://www.youtube.com/watch?v=yOBRmZvz4ZA&list=PLqEUFvdXQnPT-OaCXrIN0wFTJeAZJkU4H&index=2) [eBook  |  The 2018 State of Employee Ideas

](https://ideas.sideways6.com/the-state-of-employee-ideas)

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